Before he officially steps down in July, bald Amazon CEO Jeff Bezos is going into the hair care business.
The e-commerce retail giant has announced the launch of a new London hair salon.
The concept for Amazon Salon, as it is called, will allow customers to experience new hair care and styling technology, products and services.
Located in east London, the salon space is two floors and more than 1,500 square feet. Customers will be able to try everything from virtual hair color through augmented reality technology to enjoying entertainment via the salon’s built-in Fire tablets.
Services and hair care are being provided by Elena Lavagni, owner of Neville Hair & Beauty, an independent salon based in the U.K.
“I am delighted to be part of this project — the salon combines classic hairdressing services with technology to deliver a completely unique experience for clients,” Lavagni said with Tuesday’s announcement. “Our creative team of stylists, whose flair for hair is as intrinsic as their love for technology, will put the client at the heart of everything they do. I feel proud to use our 40 years’ experience in the industry to help bring this salon to life.”
In addition to the unique services, the Amazon Salon is also testing a new point-and-learn technology, where clients can simply point at displayed products they are interested in and product information, related videos and educational content, will appear on the display screen.
As to be expected, there’s also options to order products directly to your home by scanning a relevant QR code.
According to the company, to comply with COVID-19 safety protocols, the salon will be provide free face masks and sanitizer for guests. The staff will also be taking temperature checks and there will be a reduced capacity along with dividers between each styling station.
For its initial launch, the Amazon Salon will only be available to Amazon employees but will open to the general public in the coming weeks.
The company noted that the concept is an experiential venue and there are no current plans to open other locations.
