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As the ultimate sunshine girl, Gisele Bündchen inspires many women to channel her when the summer months hit. But it’s not just the golden tan and glowy skin that make her beauty goals—it’s her hair too. Given her thick, tousled waves, that salty texture, and the perfect marriage of flaxen and caramel colors, you’d be forgiven for thinking the Brazilian supermodel, who is Vogue’s June cover star, does nothing to her hair but spend ample time on various far-flung beaches.
But there’s more. Bernardo Vasconcelos, founder of BCo. Salon in London, is the colorist she sees for those au naturel highlights—and he also looks after some other familiar Brazilian faces, including Adriana Lima, Alessandra Ambrosio, and Izabel Goulart. “In Brazil, we do something unique for each client—that’s why the technique looks so natural,” he tells me. “You’re never going to see all blonde or brunette in my salon; instead, you’ll see different shades coming through the hair which creates a natural effect. It’s sunny hair—natural, sexy, and effortless.”
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Since effortless-looking hair is actually born out of quite a lot of effort, seeing a colorist who specializes in this kind of color means the hard work is done for you. Instead of having to hit your colorist with a number of inspiration images, you can rely on someone like Vasconcelos to create color that truly works for you and your hair. “If it’s something that doesn’t suit your skin or hair type, I won’t do it. Your hair also needs to suit your lifestyle, so I seek to understand if you’re the kind of girl who comes to the salon for a blow-dry every week, or if you’re more likely to come and see me every six months,” he says. “If it’s the latter, we create color that lasts a long time while continuing to look natural.”
His technique involves painting color onto the hair freehand, and he puts great emphasis on using as little bleach and color as possible, placing color only where it’s really needed. One of the key areas—and a technique visible on Gisele—is including lighter pieces around the face to “bring more shine to the skin.” “Everything that you put on the client’s hair that looks too harsh or too artificial isn’t flattering and makes the client look older, or like she’s trying too hard to achieve that look,” he says. “The hair will be healthier if you use fewer foils on it.”
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Color like this can work on any hair texture or skin tone; it just requires expertise to get right. “If you have curly or Afro-textured hair and you go too light at the ends, you can end up losing the curls,” Vasconcelos says, advising that it’s all about being precise with color application. “If you put too much bleach or color on curls, they can become quite straight, and you don’t get that definition.”
Gisele Bündchen and clients like her request hair that’s “super natural but shiny, very sexy and effortless,” says Vasconcelos. “If it’s too much, they don’t like it because it looks vulgar; if it’s too subtle, then it ends up being boring.” If you’re keen to follow suit, Vasconcelos recommends simply asking your hairdresser for a sun-kissed look, rather than opting for balayage. “Sometimes you’ll end up super blonde and the hair is dry, so my advice is to ask for a sun-kissed look, always.”
If it’s good enough for Gisele…
This story originally appeared on British Vogue.
